May 1, 2017
By Veronica Villafañe
The debut of How To Be A Latin Lover blew away analysts expectations, landing in as the second most popular movie in its opening weekend grossing over $12 million. And the driving force behind the movie’s success: Hispanic viewers. The romantic comedy starring actor, producer and director Eugenio Derbez attracted an 89% Latino audience.
Despite having acted in other movies, including Miracles from Heaven, this is Derbez’s first leading role in an English-language Hollywood film. In How To Be A Latin Lover Derbez plays Máximo, a fading gigolo dumped by his wealthy 80-year-old wife for a younger man after 25 years of marriage. Kicked out of the house, he moves in with his estranged sister, played by Salma Hayek, and her 10-year-old son in their humble home.
Although they’ve been friends for more than 30 years, this is the first time Derbez and Hayek work together. The duo also recorded a salsa version of the ballad “El Triste” for the soundtrack.
The ensemble cast also features the legendary Raquel Welch, Rob Lowe, Kristen Bell, Rob Corddry and Rob Riggle and Raphael Alejandro. The film marks the directorial debut of actor/writer Ken Marino.
How To Be A Latin Lover, which opened in just 1,118 theaters across the country, could be on the path to surpass the astounding success of the 2013 blockbuster Instructions not included, the highest-grossing Spanish-language film in the U.S., written, directed and starred by Derbez.
That film raked in $44,467,206 in the U.S. and over $99 million worldwide – most of it in Mexico, where it made $46,103,013.
Whether it’s the cast, the comedy, the timing or the memory of Derbez’s previous global hit, ‘How To Be A Latin Lover’ could prove to be a much bigger success, fueled by the power of Latino moviegoers. It also illustrates that investing in diversity in Hollywood – and the right project – can deliver profitable results.
How To Be A Latin Lover, produced by Derbez’s production company 3Pas Studios, Pantelion Films, Lionsgate and Televisa Cine premieres in Mexico on May 5.
Source: Hispanic Trending
Read More: Eugenio Derbez Delivers Box Office Hit With ‘How To Be A Latin Lover’